Get around the city by bicycle.
Industry
Mobility
Role
Digital Design
Platform
Mobile
Desktop
Year
2020
Bive
Bive (a project powered by Cabify) is an app that helps you move more safely with your bicycle, showing you information about dangerous streets, parking lots, and workshops. It also helps you keep track of the status of your bicycle and even, if you need it, offers you a monthly subscription to the bicycle that best suits you.
The challenge
Building a digital product and a physical store, all from scratch in a global pandemic situation. Staff resources for this project were limited, which meant that we all had different hats at different stages of the project. The 13-member team performed the work part-time while also working at Cabify.
A sustainable alternative
Cities are changing. Private cars are giving way to new forms of mobility and the bicycle is gaining space on the streets thanks to being an accessible, fast and safe alternative.
With this idea came the project, a conversation between Roberto Pérez and Carlos Tallón in which they talked about what we could do from Cabify to promote cycling in cities. That was the beginning of Bive.
Let's get to work
The quarantine suffered by the Covid-19 offered an amazing opportunity of time to materialize the idea that Roberto had been pursuing for years. At that moment, Carlos decided to count on the help of José, Pelayo, and Miguel to carry out the project.
Starting point: The project officially started on June 12th, 2020; with a deadline set for the MVP on September 16th, 2020.
Strategic decisions: from a design point of view we decided to use the potential of the Marshal (Cabify's Design System) as a solid base to build Bive.
Get around the city by bicycle.
Bive helps you move more safely with your bike, showing you relevant information, such as nearby parking and workshops, so that it's always ready. And if you need it, we have the best bike for you in our store.
Bive is the perfect companion to make your bike the best option for getting around the city. And, moreover, it's a project promoted by Cabify.
Go to
Cycling in the city isn't easy and parking safely isn't easy either. In the 'Go to' section of our app, you can find out the route and parking spaces near your destination. The city is much more bike-friendly than you think.
Filter according to your needs.
No more uncertainty about where to park or fix your bike. Find out from the Bive app, easily and with the information you need.
Public and private parking lots.
We offer information on public parking lots and private parking lots to transform car parking spaces into secure bicycle parking.
Workshops
The experience of moving around on a bicycle is much more pleasant and safe when it's perfectly adjusted and checked. Therefore, in our app, there's a section for you to find nearby workshops at the tap of a button.
We've selected the best workshops in Madrid to have your bicycle always ready. If things get complicated, we'e sure you've a workshop of our network near to you.
My bicycle
If you have a bicycle, you have a treasure. If you already have one, we help you to get the most out of it by offering safety, traffic, and maintenance tips. And if you don't have one yet, we'll advise you to find the best one for you, either in our physical store or in our online store.
Always ready.
We're working to make Bive the reference app when you use your bicycle. For this reason, the maintenance and tips sections will be available soon.
Accurate follow-up.
Keep track of repairs and periodic revisions of your bike. You'll have much more precise control.
Detailed tips.
Small tips are grouped by themes to help you know your bike and move around the city safely.
Articles to become an expert.
We want you to be a bike expert, so we offer detailed articles and videos so you don't miss a thing.
Bive +
Bive Plus is a subscription for those who ride their bike all the time and want to get the most out of it. It's a plan that includes maintenance, cleaning, puncture repair, travel assistance and insurance. If you want, it even includes a bike. And since life is full of twists and turns, you can cancel it whenever you want.
Integrated process into the app.
Choose between the two available Bive Plus plans and complete the process smoothly from the app itself.
Tracking your subscription.
Your bike will always be ready and checked. Enjoy every pedal stroke of your trip. Avoid unexpected repair costs thanks to preventive maintenance and other benefits.
Pricing plans.
Whether you have your own bike or not, your only concern is how far you want to go. We'll take care of the rest. Choose your plan.
| Bive + Basic | Bive + Premium | |
|---|---|---|
Periodic maintenance | ✅ | ✅ |
Puncture repairs | ✅ | ✅ |
Periodic cleaning | ✅ | ✅ |
Bicycle insurance | ✅ | ✅ |
Store and workshop discounts | ✅ | ✅ |
Cabify discounts | ✅ | ✅ |
Bicycle included | ✅ | |
14,90€/month | 44,90€/month |
Bive Store.
If you have a bike, you have a treasure. If you already have one, we help you to get the most out of it by offering safety, traffic, and maintenance tips. And if you don't have one yet, we will advise you to find the best one for you, either in our physical store or in our online store.
A simple but robust catalog.
Nowadays, there are countless models of bikes and it's difficult to know which one is the best for you. We've made a selection of the best urban bikes for their value for money and recognized brands. Whichever one you choose, it'll be a super bicycle.
Equipment for your bicycle.
We start with bicycles, but we know that accessories are a very important part of the cycling experience, so our stores will also have first-class equipment.
Profile
Getting around by bicycle has a lot of benefits for you, for the city, and for the planet. More bicycles mean less traffic, cleaner air, and safer streets. That's what we want you to do at Bive.
One more thing.
Our landing page is the place where we share Bive's values and mission, just like Cabify, to make our cities a better place to live.
Team
Thanks to all this amazing group of people for launching Bive in 3 months during the lockdown period.
| Name | Role |
|---|---|
Alejandro Frías | Software Engineering |
Aarón García | Software Engineering |
Lluís Toyos | Software Engineering |
Jesús Rodriguez | Software Engineering |
Iñaki Quesada | Software Engineering |
Felippe Bisca | Software Engineering |
Javier Reyero | Mechanic |
Roberto Pérez | Product Management |
Carlos Tallón | Digital Product Design |
José Carmona | Digital Product Design |
Pelayo Couceiro | Digital Product Design |
Miguel Camacho | Illustration |
